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Chad Lynch
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Charmin
Feel at Home

Public restrooms aren’t designed to be comfortable. Nor is the thin, rough paper they’re stocked with. Charmin wanted to prove that their product could make even the most uncomfortable restroom experience more appealing.

––– partners –––
Rob McKinnie, Art Director
David Lord, Art Director
Clarence Bradley III, Co-Copywriter
Justin Larose, Photographer

 
 

Case Study Overview

 

Campaign Visuals

 

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